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Customer Review

5.0 out of 5 stars For the price; very good. However, not a new paradigm., 26 Dec. 2013
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This review is from: Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising (Kindle Edition)
This is a very interesting and thought provoking little book. There are a lot of good techniques and examples of how to launch a new product without much budget. In fact, the book suggests actively avoiding large conventional advertising campaigns and budgets. It won't take up a lot of your time or money, so definitely worth a read. As with many of these types of books it glosses over two things.

1) The danger of subscribing to a Whiggish interpretation of history, where every action is an inevitable step towards enlightenment and progress. Saying "these 20 companies used these techniques and are now worth billions" ignores the possible thousands of companies who used the same methods and failed. Remember, someone has to win; that doesn't mean that everything they did meant they would inevitably win.

2) Describing as "industry changing" a method that is applicable for a very narrow set of problems. If you have a great new product, with little competition, in an un-established market, this is great. However, I'd suggest that your marketing isn't super important if you have all of those things to begin with.

That's just nitpicking though - if this was 300 pages long and cost twenty pounds you could sniff at it, but at about a quid and readable on a short commute, there's nothing to get bothered about.

If you liked this, you'd probably enjoy ReWork: Change the Way You Work Forever - although I note, the price of this hasn't gone down.
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