6 of 7 people found the following review helpful
Inspirational rather than step-by-step,
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This review is from: The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery (Hardcover)
I bought this book hoping it would help me develop a strategy for social media marketing, which really it was never intended to do, although it has helped me develop my own. It's full of great ideas and very inspirational but doesn't really lay down a step-by-step guide. The particularly good part of this book is th case studies section and the parts written by others in the same industry as this is real life experience and very useful to the rest of us. I'd still highly recommend this book to anyone working in the Social Media arena.