2 of 3 people found the following review helpful
A good overview of gamification, but not as practical as I would have liked,
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This review is from: For the Win: How Game Thinking Can Revolutionize Your Business (Kindle Edition)This book is squarely in the category of business books which provide an introduction to and evaluation of a field rather than rather than teaching you how to actually do it yourself. That's not to say that it is superficial - it does go in to more detail than any other business book I have found on this topic area, particularly in its coverage of aspects of gamification beyond the common points, badges and leaderboards.
Where it runs out is on the details of implementation. The book is overflowing with ideas and inspiration, and certainly provides you with the understanding to recognize and evaluate gamification when you encounter it, but it provides little or no help in producing a gamified system once you get beyond the stage of brainstorming product ideas on a whiteboard. To take these ideas into existence needs a rare combination of gamification vision and specific development skills (app development, web development, marketing campaign development and so on.
Despite its limitations, I'd still recommend this book if you have maybe heard the name or idea of gamification and want to know what it can offer and whether its right for your business or project.