2 of 2 people found the following review helpful
This review is from: How Brands Grow: What Marketers Don't Know (Hardcover)
My first copy was leant to me by a marketing friend who said, 'Read this, you're going to be amazed. Our company has changed it's whole marketing strategy based on this book, and it's working.' A little sceptical, I took the book and started reading.
Half a day later, I emerged, dazed and astounded. She was right, I was amazed. It was a revelation to someone who's been in marketing for over 20 years. It will challenge your accepted marketing thinking and fill your head with a vision of a Brave New World. I'm off to start building mine now, before every marketer has read this and the advantages it gives me will be the norm once more.