1 of 1 people found the following review helpful
Small booklet - good for an introduction,
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This review is from: Google Adwords That Work: 7 secrets to cashing in with the world's no.1 search engine: 7 Secrets to Cashing in with the No.1 Search Engine (52 Brilliant Ideas) (Paperback)
I was a little dissapointed by this book after buying it on the customer reviews. The booklet is alright as an introduction, and to help you understand the basic idea of how Adwords works and how important it is for your business but it does not go in to any real technical detail of how to set up and maintain your campaigns. For example, it rightly points out that you should consider initially adding keywords in both their Broad, Phrase and Exact types, and points out it will help you figure out which phrases people are using to click on your ads but it doesn't mention how you produce the right report to show this information in Adwords. It's a good introduction, but this book alone is not going to really help you out further than having a basic understanding of what it does.