A constantly evolving media,
This review is from: Share This: The Social Media Handbook for PR Professionals (Hardcover)
Customer review from the Amazon Vine Programme (What's this?)
I pleased to see that this book wasn't written by just one author. No one person can possibly be an expert on such a vast, advancing social media platform. Social media is constantly and rapidly morphing and things have changed so rapidly in the PR world. Days of the press conference and envelope stuffing disappeared years ago, and in just the last three years communication has become radically different. We now have many tools at our disposal to communicate with audiences and strategically apply influence. Share This cuts through the hype of social media to help business owners stream media and it gives the professionals' perspectives on the latest developments and how these can be exploited. But as the book points out in several instances, things are moving at such a pace that the text is already out-of-date. For instance, there was no mention of Pinterest - in my mind an invaluable PR tool.
The book is an overview. It's not a practical hands-on guide. I would like to see some practical examples of how social media can be used to raise profiles/launch a range of products or services, detailing the different stages in the campaign.
Whatever business we are in, we are all struggling to keep up with developments. This is a hard-backed book which will look good on the shelves of PR professionals. However, the CIPR needs to embrace the new technology and provide an ebook with linked apps if it wishes to divest itself of a rather stuffy image and embrace change.
There is a big opportunity here for the leading PR consultancies and some forward thinkers to develop their consultancies around this still emerging, advanced market.
Share This is a well written and crowd-sourced snapshot of the communications world in which we all now exist.
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Initial post: 2 Jan 2013 15:12:20 GMT
Thanks for the review. We're in the midst of writing the sequel to come out Q2 2013 if everything goes to plan, so we're keen to learn as much as possible about people's regard for Share This. You mention that you'd like to have seen an ebook, and Share This is available in all common ebook formats, so I'm not sure this is what you meant?
As for stuffy!... I think you're thinking of the CIPR some time back :-)
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