Customer Review

5.0 out of 5 stars A great addition on the subject of persuasion., 3 May 2011
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This review is from: The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking (Hardcover)
This is my 2nd or maybe 3rd book on the subject. Its useful to learn to be persuasive and to learn when such tools are being used on you!

Unlike other books this one stood out because not only did it cover the major aspects of persuasive techniques it also provided a framework of how they can be applied through the 'Paradigm of Persuasion'. This does help you to understand how persuasion techniques can be applied to an even greater level of effectiveness.

The book manages to cover all the major topics in the field and is a bit more of a how-to book than others that are available. What I also liked about this book was that it provided a few good example scenarios of the "Master Persuader" and how one would apply said techniques. Overall the book is well written and concise and most importantly it delivers.

A downside to the book is that it does seem to be oriented towards consultative salespeople and I am concerned that this might deter people from what is otherwise a very good book. And what you learn from it can be applied to nearly all social interactions from motivating family or dealing with co-workers. Assuming you take the time to practice it.

While the book does provide great tips, it is however much harder to apply "on-the-fly" without a lot of experience and practice. If however you are a salesperson these techniques would be really valuable in developing a sales pitch or sales script. For everyone else I'm afraid its going to be a little more involved to practice in real life situations.

However, the best thing about this book is that it highlights the techniques so well that you develop an awareness of when these techniques are being used on you. This was the case with me, only a few days after finishing this book I was approached by agressive charity workers that bombarded me with a few techniques including the law of reciprocity, the law of social proof, and the law of consistency. It was a first hand experience of how powerful these techniques were and how difficult it was to say no. However the awareness that this book brings you allows you to develop a conscious choice rather than a psychological and mechanical YES. So this is where the book shines and provides a great deal of value for the reader.

If you're a salesperson (I'm not) or a person thats just looking to be a little more persuasive, or even just a person whose tired of being manipulated by persuasive people, this is a great book and a welcome addition to anyones collection.
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