3 of 4 people found the following review helpful
Brand Manners: How to create the self confident organisation,
This review is from: Brand Manners: How to Create the Self-confident Organisation to Live the Brand (Hardcover)
I warmly commend this book to those who truly wish to make their brands "come alive " to their consumers and end users. The authors brilliantly demonstrate the need for the organisation behind the brand to behave and present itself as the embodiment of brand values.
A smooth blend of theory and case history makes for compelling reading : this is a supremely " how to " book in an area hitherto largely unexplored in branding. Excellent value !