Essential reading for any brand owner or reputation protector,
This review is from: Brand Vandals: Reputation Wreckers and How to Build Better Defences: Corporate Reputation Risk and Response (Paperback)
Brand Vandals is one of those books that you read with some trepidation.
As you turn each page and approach each new chapter you're secretly hoping your organisation or brand has already considered every unfolding eventuality.
I found myself mentally ticking off examples from my own PR experience thinking through scenarios and case studies that could easily apply. It prompted more than one or two emails to colleagues as I stress tested our own thinking and made me healthily paranoid once more. Which is a good thing.
The choice of interviewees quoted are spot on and add further weight to what is clearly a well researched guide to best practice in this area.
The authors clearly speak from a position of authority, but do so in a conversational manner that not only makes a serious topic more engaging but also mirrors the careful balance brands now need to tread. Wanting to be taken seriously whilst not being labelled so corporate and dull as to appear anything but human. By mastering the art of humour, candor and humility I think Brand Vandals neatly talks the talk and walks the walk.
Copies will be duly ordered and left on the desks of those who could still do with the wake up call.