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This review is from: Boo Hoo: A Dot Com Story (Paperback)
As a sequence of disastrous events, sure, a story arises by default and if you want to read it all, that's up to you, but one lesson arises early one: the duo in this saga made a small fortune from what seemed to be a pretty good, wholesome early career trajectory based around the arts. They achieved results which some people would only dream about and earned a small fortune.
So why didn't they stop there?
What followed is nothing short of moronic and small-minded, based on hasty speculation, waste and fantasy, that's why it all failed.