2 of 2 people found the following review helpful
Excellent guide, simple and well-written,
This review is from: The Secrets of Selling: How to Win in Any Sales Situation (Financial Times Series) (Paperback)
Great guide to sales, simple and well-written. Any sales person could learn from this, and any professional who wants to become better at selling their ideas, even internally, could learn a lot. The only sales book you'll ever need.