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2 of 2 people found the following review helpful
5.0 out of 5 stars 100% incremental knowledge, 18 Dec. 2012
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This review is from: Affiliate Program Management: An Hour a Day (Kindle Edition)
Geno's book should appeal to all parties, from the mildly curious right through to the experienced affiliate programme manager; both client and agency side. The content of the book is extremely well structured, delivering step by step guides and handy hints and tips in regards to subjects such as how to set-up the foundations of an affiliate programme (from commission levels to writing a killer programme description), how to motivate/activate affiliates and how to ensure that you can both identify and prohibit 'parasitic' affiliate behaviour.

As an experienced affiliate programme manager I found the book to be a resource which both refreshed my current knowledge and gave a new angle on such subjects as affiliate compliance and motivation. I especially found the sections on compiling terms and conditions around an advertisers trademark policy (Chapter 9) and affiliate motivation (Chapter 14) of particular interest.

In addition to the content within the book, Geno also recommends numerous other sources which include tools and technologies to use, forums you should consider utilising and affiliate industry events to attend throughout the US, UK and Europe.

In summary, a thoroughly worthwhile read for all parties and certainly the most comprehensive resource concerning affiliate programme management I have found.
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