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Customer Review

5 of 7 people found the following review helpful
1.0 out of 5 stars Wrong Choice, 14 April 2011
This review is from: The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them (Paperback)
Both the title and spiel on the back of the book suggest you'll 'gain the ability to make better informed decisions'. That's pretty unlikely from the first 268pp, as the author ruefully acknowledges (from her earlier readers' comments) in the Afterword. So there then follows 8pp of 'choice techniques', which most readers will find amount to nothing special.

And the first 268pp? As another Amazon Reviewer (AR) implies, they consist of a rambling collection of research data and their woolly conclusions from which little can be usefully distilled. Because the author actually writes clearly but lacks a decent editor, it would be too harsh to say it's waffle.

Anyone researching the psychobiology of choosing will be interested in the sweep and detail of this content; though beware, there is a particularly harrowing account of testing rats, which are intelligent animals, to their destruction (Richter, 1957). For a pop-psycho book, this episode should have been toned down for today's readers.

As another AR says, there are indeed many other good books on well-grounded and practical decision-making techniques, and this work must be compared against these; hence the one star.
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Location: UK

Top Reviewer Ranking: 11,656