33 of 34 people found the following review helpful
Disappointing and too flashy,
This review is from: Guidelines for Online Success (Paperback)
I bought this book shrink-wrapped and I now know why! I was really looking forward to reading this book and I must say that it is a total let down. 90%+ of the sites highlighted in the book are Flash-based. This is not what the title or any of the cover copy implies.
The book doesn't talk about running an online business. It just showcases cool looking Flash sites that appeared on the FWA site - sites designed by designers primarily for showing off to their peers. You only have to look at the CMS section to see how far removed from modern interface design this book is. The do's and don't are totally formulaic and simplistic. "Don't use Comic Sans" is one of the pearls of wisdom you get for your 20-odd quid. Thanks a bunch. If I could set this review in Comic Sans I would.
What about Ajax and Rails technologies and CSS-based sites? Aren't they far more cutting edge? I would argue so - this isn't even discussed. I was hoping for something more in the mould of "How to be a Graphic Designer, Without Losing Your Soul" by Adrian Shaughnessy; this is a brilliant book that follows the day-to-day running of a successful creative business.
This book, however, is one of those eye candy books disguised as an online business manual. It is not for those who want some sage advice from leading industry figures. It doesn't even have an index. Avoid.
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Initial post: 9 May 2009 21:30:00 BDT
Mr. Robert Ford says:
"It doesn't even have an index"
As the Editor of the book I can assure you the book does have an index. The index covers 10 pages at the end of the book.
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