32 of 32 people found the following review helpful
Essential reading for trainee questionnaire designers,
By A Customer
This review is from: Questionnaire Design, Interviewing and Attitude Measurement (Paperback)
This is the classic text on questionnaire design. As a lecturer in Social Research Methods at London Guildhall University I have recommended this book to both undergraduates and postgraduates. In my view, it is clear and accessible and contains all the information that a novice questionnaire designer needs. It is in my view, useful to have some practical guidelines on statistics, although for most social scientists a more specialist publication, such as Cramer and Bryman's Quantitative Data Analysis using SPSS would be a good companion. Nonetheless, this remains the seminal text on questionnaire design for the time being.
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