18 of 20 people found the following review helpful
A must-read for anyone in marketing or public policy,
This review is from: The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
The Tipping Point is a book about epidemics – social, cultural, fashion trends as well as medical – drawing on studies from worlds of biology, psychology, anthropology, criminology, sociology and other ‘ologies’.
It is a fascinating book, easy to read and I would recommend it to anyone with an interest in marketing, particularly in creating ‘buzz’, or public health or public policy generally.
It draws on a range of examples from the success of Sesame Street and Airwalk trainers through to halting the crime epidemic in New York and how smoking among teenagers should best be dealt with.
It goes into great and fascinating depth on the experiment that lead to the concept of six degrees of separation and introduces us to the Rule of 150.
I have quoted from it at such length over the last week or so that I am now banned from talking about it so am writing a review here instead.