2 of 2 people found the following review helpful
It is certainly simple!,
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This review is from: Insanely Simple: The Obsession That Drives Apple's Success (Paperback)
I like it because it is easy and quick to read, with many interesting points that I can take away and adopt in my professional life. I liked the structure, again from a simplicity point of view. But I did find it somewhat repetitive and it felt at times that the author was really 'stretching' out what he had to say. It was recommended to me as an audio book and having now read it I think that was a good recommendation over the hard format.