0 of 2 people found the following review helpful
simple & powerful,
This review is from: Webs of Influence: The Secret Strategies That Make Us Click (Paperback)
I discovered this book whilst in an airport and I don't regret picking it up. Nathalie Nahai's book is refreshingly easy to understand and should be read by anyone who has an interest in psychology and or/marketing as well as in the online world - in which we spend of course more and more time.
I particularly like how Nathalie Nahai highlights the psychological aspects of consumers' behaviours, offline as well as online. Many findings and conclusions are illustrated with case studies and illustrations, making this book even more practical and inspirational.
I would definitely recommend this book to anyone who is interested in how our brain works and how that in return affects our shopping behaviour, both in the digital and real world.