1 of 3 people found the following review helpful
Superb! I bet it will become a mandatory reading for MBA students,
This review is from: Steve Jobs: The Exclusive Biography (Kindle Edition)
Another excellent biography by Isaacson. Very well written, a real page-turner that completely captured my attention for almost two weeks, until I finished with a sensation of wanting for more. Not only it is a very well researched biography, but Mr. Isaacson had access to Mr. Jobs and his close circle of family and friends, his foes, and most importantly, without any Steve Jobs interference or previous censorship in content.
As the typical biography, the story is told chronologically, but alone the way you will learn much more than about Mr. Jobs personality, genius, his successes (Apple and Pixar) and failures (Next). The story also tells the evolution of the computer industry from the inception of the PCs with the Apple II, through the Mac, to the revolution brought by the iPod, iPhone and the iPad, and the lessons for corporate America.
The book presents quite a paradoxical business case, in which great successes were based on fostering creativity and innovation, plus Jobs almost neurotic micromanagement and endless search for perfection, but against the book, achieved in a hostile environment due to Steve Jobs' mercurial personality, his tantrums and his selfish and arrogant attitude toward his partners, employees and competitors. I would not be surprise if this book becomes a mandatory reading for MBA students. It is one of a kind example of the key role and importance of a solid organizational culture that nurtures creativity and innovation, and cares about the quality of its products and the customer. Also it is an example of how you should not treat your employees.
For those interested in the business side of this biography, I recommend the following books about successful firms that are more centered on the customer than short term profit Onward: How Starbucks Fought for Its Life without Losing Its Soul and One Click: Jeff Bezos and the Rise of Amazon.com. And for a remarkable example of what happens when short term profit and financial reward are put as the main priorities instead of the product and the customers, do not miss Bob Lutz' Car Guys vs. Bean Counters: The Battle for the Soul of American Business. For those readers more interested in the development of the information technology industry, the IBM story as told in Making the World Work Better: The Ideas That Shaped a Century and a Company is an excellent complementary reading. And those that simply enjoy biographies, I recommend Isaacson's biographies Einstein: His Life and Universe and Benjamin Franklin: An American Life.