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Man is the Measure,
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This review is from: Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought (Paperback)
The work is basically little more than a long-winded discussion on the theme: 'man is the measure of all things'.
Now that is a very old adage yet Lakoff and Johnson seem intent on persuading us that they, or rather that cognitive science, has come up with something new, something that changes everything.
Grandiose claims aside, the book is well worth a read.
And for the most part the work is written in simple, understandable, concise English.
But then I found myself questioning various assumptions and claims made by the authors on behalf of cognitive science such as the one that 'thought is mostly unconscious'.
Yes, I surmised, 'unconscious thought is surely mostly unconscious', but what about self-conscious thought, what about semi-conscious thought, what about stream of consciousness thought, and so on?
For the term 'thought' means many things.
And then I got to thinking, unabashedly self-consciously, 'here we go again, here we have yet another example of men thinking they have discovered the philosopher's stone, or to use another metaphor, the key that opens all locks.'
The inescapable fact is cognitive science is itself a system of metaphors, a lexical and self-referential jargon, even, dare I say it, a poetic genre.