5 of 6 people found the following review helpful
Some good advice in the first half of the book,
This review is from: Life's a Pitch (Paperback)
This is a strange book. The book has two authors, each of whom writes half of the book.
The first half of the book is written by Roger Mavity, a successful ad agency executive. This half of the book is quite good and would have gained a 3 or even 4 star review on its own. But the second half of the book written by Stephen Bayley (an academic and art historian) is bizarre, long-winded and pointless.
The first half is well-written and broken down into 29 short chapters of between 2 to 8 pages. The advice on how to pitch begins with how to come up with ideas (Mavity suggests working alone to come up with ideas or with only one partner rather than engaging in group meetings and brainstorms) through to how to filter the ideas and then how to come across well. I simply didn't agree with some of his advice. For example, he recounts a story in which he lost his temper with a client and his temper ended up winning the client. That may have been true, but as advice it's hard to know when it would be appropriate to lose one's temper! I can think of many more occasions on which losing one's temper would jeopardise a client relationship rather than win one. However, there are lots of pieces of good advice about how to construct an effective and winning presentation.
If only the book has stopped at page 142. Unfortunately, Stephen Bayley then takes over and writes around 150 pages of prose that would seem more appropriate for some intellectual discourse on the meaning of what a pitch is. I found all of this incredibly difficult to plough through. I found that there were few practical lessons (unlike the first half of the book) and it struck me as rather pretentious and pointless.
If you've read a handful of books on presentations but want something different, then the first half of this book is pretty good - 3 or 4 stars. But do not not not bother with the second half.