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1 of 1 people found the following review helpful
5.0 out of 5 stars Could teach professional designers a thing or two, 28 Jun. 2011
This review is from: Type and Layout: Communicating or Just Making Pretty Shapes (Kickstarting Business Series) (Paperback)
As someone who's business relies on leaflets and flyers etc to generate business, I found this a very useful read.

I am of the thinking that a sales publication should be designed to communicate the message simply and effectively to the potential buyer, with one goal only - to generate responses, and ultimately sales. Who cares how many "design elements" it has or if it looks like a work of art!

There are valuable learnings to take away from this book about things that will help to attract more people to read your publications. Crucially, there are also lots of things to avoid in terms of the font used, spacing, sizing, page layout etc. The section on reading gravity is also hugely relevant and is something that can often be cast aside when people prioritise a fancy, arty design.

My experience is that professional design companies could do well reading this book and thinking more about it's teachings when they design sales publications for clients. Design for design sake is a waste of time and this book is a great read for anyone genuinely interested in getting their message across to the intended audience.

Read it, learn how to use Quark Xpress or the free equivalent by Scribus, and you'll do a better job on leaflets and flyers than the vast majority of expensive design agencies.
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Showing 1-1 of 1 posts in this discussion
Initial post: 8 Dec 2011 19:38:18 GMT
Last edited by the author on 8 Dec 2011 19:38:56 GMT
I am MD of an expensive design agency.

But I agree with Andy Hughes.

So take the ideas in the book, add my company's experience and creativity, and be prepared to triple your income.
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