2 of 2 people found the following review helpful
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This review is from: Offline Advertising - How To Do It Correctly (Advertising And Marketing For The Busy Entrepreneur Book 1) (Kindle Edition)
I was very impressed right from the first section. You get the impression that the author doesn't beat around the bush and gets straight to the point. That's the kind of style I like. Section one actually begins with one of the best tips I've ever read! I won't give it away.
I particularly enjoyed the section on getting cheap newspaper ad space. It's written with great humour and I can easily see the vast majority of people making the mistakes the author points out. Not me though, not now anyway! Once you've read that section, you'll know immediately how to get your brand in front of the widest audience for the least money. For the price of this book, that is a deal breaker!
The book is absolutely crammed with tips on getting the most out of your advert, your investment that has cost you money. Knowing how often you should place your advert in the paper to get the maximum benefits at the least cost was clearly a great thing to know.
The author clearly knows his stuff, I enjoyed this book and doubtless I'll refer back to it in the future.