2 of 3 people found the following review helpful
If you work in communications and want to continue working in communications this book is a must read,
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This review is from: The Business of Influence: Reframing Marketing and PR for the Digital Age (Hardcover)
The Business of Influence is a serious attempt to close the gap between the PR industry and business. Philip Sheldrake tackles head-on how you measure the value derived from communication. Expect your existing prejudices and thinking to be challenged.
Sheldrake scrutinises the flows of influence around an organisation and concludes that for too long organisations have obsessed about pushing information out with little regard to other communications flows.
It's a highly original piece of work in which Sheldrake develops the balanced scorecard, the dominant framework for business performance management conceived in the 90s, and applies it to the business of influence.
If you work in communications and want to continue working in communications this book is a must read.
Disclosure - I've worked with Sheldrake on behalf of the Chartered Institute of Public Relations in the UK. He quotes me in the book, as well as my daughters on their influences and networks.