Fascinating, and easy to read - even for the non-economist,
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This review is from: The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (Kindle Edition)
This book is just fascinating, and totally made me start thinking about things in another way. Although he does approach things from a "behavioural economics" angle, his language and manner are so engaging, even for those of us who would never claim to be an economist in a million years! Who would have thought that lego and Ikea could help explain our behaviour so well?!