16 of 16 people found the following review helpful
Exploring Corporate Strategy,
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This review is from: Exploring Corporate Strategy: Text and Cases (Paperback)
By far the best book in the field I have ever read! It uses colour, pictures and graphics generously. It reads well. It makes the study of Strategy interesting! I used to find it such a dull subject, but Johnson & Scholes relate theory to real-life examples which are up to date with current business news. I would most certainly recommend this book to anyone, whether they are studing the subject for exam purposes or simply out of interest! The on-line features are excellent as well.