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Customer Review

28 of 28 people found the following review helpful
4.0 out of 5 stars Great examples - good principle - re-cycled NLP theory, 10 April 2004
This review is from: Monsters and Magical Sticks: Or, There's No Such Thing as Hypnosis (Paperback)
This was the book which initially got me excited about how suggestion works and how it can be used.
The point Heller makes is that hypnosis extends far beyond the common conception of a hypnotist sending a subject into a trance through a set-piece induction. He believes that we go in and out of trance quite regularly and spontaneously like ……… sorry, I was miles away ……… to the point that the process of learning is itself a form of hypnosis.
Best about the book are the illustrative examples. One describes experiment in which the woman carries out an unconscious post-hypnotic suggestion to stuff roses into her shoe at a party. When challenged, she comes out with imaginary conscious justifications and becomes distressed. This makes me think of much behaviour in the real world. Hypnotic amnesia is naturally-occurring.
I also like the “Pavlov’s Dog”-style experiment that proves rats to be more intelligent than humans. Rats were conditioned to associate food with a sound. The food ceased to be given after a while and eventually the rats gave up responding to the sound. The same experiment was done with humans and money but the humans never gave up even long after no money was being given.
In terms of theory, much of the book is a summary of NLP and Ericksonian theory, although Heller’s depiction of eye accessing cues differs from standard NLP teaching.
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