4 of 4 people found the following review helpful
Ok for Retail Businesses,
This review is from: The Experience Economy: Work Is Theater & Every Business a Stage: Work Is Theatre and Every Business a Stage (Hardcover)
Not impressed with this book as there is great emphasis placed on retail businesses. Many examples are drawn from Disney, Hard Rock Cafe and other American stores and doesn't seem to cross over into other industries/markets/services.
I have read both Building Experiences books by Colin Shaw and would highly recommend them both over this. (Also Jan Carlzon's Moments of truth is highly recommended).