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This review is from: You Bet: The Betfair Story and How Two Men Changed the World of Gambling (Hardcover)
Betfair has without doubt been the most exciting development in the world of gambling since - well probably since time began. So how does this book measure up?
The book's strengths are when the author interviews Betfair's founders, Andrew Black and Ed Wray. The reader gets a real flavour for the obstacles involved in getting such a simple but perfect idea up and running. Racing Post editor Bruce Millington and ex William Hill chief John Brown also provide insights -the latter still doesn't appear to 'get it' and remains convinced that only licensed bookmakers should be allowed to lay bets.
The book also reveals how close Betfair initially came to failing through lack of capital until its merger with chief market rival Flutter generated the necessary funds.
Of less interest to this reader was the lengthy account of Betfair's attempts to penetrate the key foreign markets, starting with Australia.
Horse racing in the UK is on the brink of a financial crisis and many feel that Betfair does not contribute enough to the UK racing industry.
You will need to look elsewhere for the pros and cons of this argument as the author neglects to include it - a serious omission IMHO.