By A Customer
This review is from: Successful Pharmaceutical Selling: Frank Advice from the Frontlines (Hardcover)
This is a one of a kind book on what it takes to promote your pharmaceutical product in today's rough and cut throat world. This book enhances your company's training program on what they don't tell you when you get in the field.
Mr. Bischoff's industry experience and insight are some of the reasons I would recommend this book for all training classes.
There really is no other book on how to promote your product in the pharmaceutical industry.