Customer Review

5 of 5 people found the following review helpful
5.0 out of 5 stars Why We Buy: The Science of Shopping, 29 Jun. 2004
This review is from: Why We Buy: The Science of Shopping (Paperback)
This is one of those books that anybody can read, keep reading until the end and learn from. The author, the first to turn people watching into a quantifiable science offers his years of experience to explain anything from the logics of where city planners should place park benches to the best angle for shelf displays. His observations, a mix of anthropology and quasi-stalker behaviour will leave you nodding your head and seeing any kind of retail experience in a different light. For those with a casual interest in why things are and the way people behave, the book is a stimulating read, even if you have no particular interest in business books (my father took the book off me and couldn't put it down)! For anybody who's business involves customers walking into their premises, this book is a must. It will force you to start thinking not from a perspective of "how can we stack the most jumpers on this display" but rather "how can we make sure customers are comfortable with their experience" (which invariably will lead to higher sales and satisfaction). An easy to read, highly original (i.e not one of those "me too" books out for a quick sale) and non-technical book from a true authority and pioneer in his field.
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4.4 out of 5 stars (30 customer reviews)
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