4 of 4 people found the following review helpful
A must-read for aspiring PR pros,
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This review is from: Brand Anarchy: Managing Corporate Reputation (Paperback)
As a Master of Arts student currently studying Public Relations, I can highly recommend Brand Anarchy as a must-read to any aspiring PR pro about to enter the working world of work.
Unlike many other text books I have had the laborious task of reading (you know the type - full of airy-fairy words that no-one ever really uses and after the first paragraph you want to cry with boredom), this book is common sense, straight talking and actually, an absolute pleasure to read.
The book paints a very clear picture about the PR landscape today, with real world examples of good (and bad) practice. The authors share invaluable insight in to the use of social media as part of an integrated campaign; a skill many employers are looking for. Trust me, as a soon-to-be-graduate and current job seeker I've seen enough job adverts to know.
To wrap up, if PR students want an on-point, accurate portrait of the industry they are about to enter in to, peppered with pearls of wisdom in surviving PR in the 21st Century, Brand Anarchy should be the latest edition to your bookshelf.