5 of 5 people found the following review helpful
For Those in Business,
This review is from: The Business of Being Social: A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses (Paperback)
Customer review from the Amazon Vine Programme (What's this?)
If you run a business or work for an organisation that, as yet, doesn't use 'social media', then this book is for you.
Michelle and David have covered every available option that the current major players provide.
You'll learnt the difference between a 'tweet' and an 'update', and you'll be up-to-speed on all the jargon you'll need.
They cover procedures and policies, do's and don'ts suggestions/tips and strategies.
I must admit I gave up reading after chapter 5, as it's not really the sort of book you can read all in one sitting.
It's not really aimed at the self-employed, (which is what I am) and words like 'leverage', 'pitched' and 'humanising your brand' rather leave me cold, hence the 3 stars.