Very useful and thought provoking,
This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers ... & PR: How to Use Social Media, Blogs,) (Paperback)
Customer review from the Amazon Vine Programme (What's this?)
This is an excellent introductory text for people who, perhaps because their job role has changed, now have to content with these aspects of marketing and PR.
It is also a useful book to use to audit whether you are slipping into bad habits with regard to the way that you market yourself or your business using Social Media.
However, I do tend to find books that are very much centred on the USE to be a little tiring as the examples do not always translate well, hence the loss of one star.
Otherwise a very useful book.