Customer Review

160 of 168 people found the following review helpful
2.0 out of 5 stars Horrendously expensive for an otherwise excellent publication, 20 Aug. 2010
This review is from: The Economist - UK Edition (Kindle Edition)
I am an avid Economist reader, voraciously devouring every morsel of information and analysis each week. I have been looking forward to the arrival of The Economist on Kindle for UK customers for quite a while, as I would value the instant delivery when it hits news-stands on Thursday above waiting for my copy to arrive by post on Friday, but I have been shocked at how expensive it is. I pay £23.00 a quarter for my physical copy subscription, which also includes the free audio edition (which I seldom use) and access to Economist.com (which I often use). In light of this, I would expect the Kindle subscription to retail perhaps at a slight premium, even without the periphery webiste access, and for it to garner a sizeable Kindle following as a result. However, at a 30 percent premium to the printed edition it seems that the Economist is either reluctant to lose print subscribers to the Kindle edition or ambivalent about attracting new subscribers. I do not know how the pricing structure works for periodical publishing on Kindle but I believe the inflated price can partly be attributed to Amazon's cut. Such a shame, since more people would otherwise surely enjoy such a fine publication as much as I do at a more reasonable price point.

I should note that the Kindle subscription price is still lower than buying each issue at retail but this is of little consequence when cheaper subscriptions to The Economist are available. I have grudgingly awarded it an extra star in light of the great quality of the content - otherwise, it's a one star from me on price.
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Showing 1-5 of 5 posts in this discussion
Initial post: 10 Nov 2010 16:08:12 GMT
NGruer says:
It is worth pointing out that at £9 a month, the Kindle version of the Economist is £27 a quarter. This puts it at an unsurprising 17.5% more expensive than the paper copy (rather than 30%). This is not a premium for the benefit of the publishers, but VAT for the benefit of the government. As noted on the listing, VAT is charged on e-books and e-magazines, unlike on their paper versions. So the higher price is perhaps reasonable and understandable. At a relatively small £16 extra a year, readers may find that the added convenience of the Kindle version is worth the cost.

Posted on 28 Nov 2010 14:46:47 GMT
I wouldn't consider amazon responsible of the offensively high price. If you take a look at other well-regarded magazines, you see that they are offering monthly subscription that are often cheaper than just 1 physical issue

Posted on 30 Nov 2010 11:46:45 GMT
I have been an dedicated Economist reader for years and was really keen to get access to the electronic version on my new kindle. I can't justify this cost, especially when I can access a digital version on my iPhone for free; not as convenient but not 9.99's worth of inconvenience.

Posted on 18 Jan 2011 23:30:37 GMT
Trustus says:
Instapaper - look it up and use it.

Posted on 28 Jan 2011 09:37:48 GMT
roj says:
Why is this not free to existing subscribers of the print issue - as it is for ipad / iphone users. I suggest we all email the economist to ask this question.
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