1 of 1 people found the following review helpful
Enjoyable and practical reading,
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This review is from: Sticky Wisdom (Paperback)
If you are looking for a theoretical or academic book on innovation, this is NOT the book for you. If you are looking for a practical book, full of ideas - read on!
This book is well written and provides a lot of really useful and practical insights into the innovation process in real life. The one thing that shines through is the fact that this book is written by practitioners. The 6 main threads that run through the text come from the sharp end of being in the innovation business. As such, they have a certain "common sense" feel to them and I recognise many of them from my own working experience. The section on "Courage", in particular, I found very thought provoking. The examples used throughout the book help bring the material to life and help ground the advice in the real world.
Very easy to read and compelling. I read it over a weekend. Highly recommended for anyone interested in innovation.