2 of 3 people found the following review helpful
Hegarty on Advertising,
This review is from: Hegarty on Advertising: Turning Intelligence into Magic (Hardcover)
I bought the book after listening to John Hegarty in a discussion about coping with the recession. I'm not in the advertising business and was concerned the book might be full of advice and stories based around his time in the industry. Yes, there are some advertising stories, however, for anyone trying to create their own brand, this is essential reading. Whether you've got a lot or very little to spend on building consumer awareness of your product, John Hegarty gives some truly invaluable advice and insights into thinking differently. I honestly believe it's one of the best business books I've read in a long time.