2 of 2 people found the following review helpful
Not sure it's for all small businesses - but many might benefit,
This review is from: Small Business Marketing For Dummies (Paperback)
Customer review from the Amazon Vine Programme (What's this?)
The reader's takeaways from the tools, techniques and ideas contained in this book are going to vary, but I think almost all could might benefit to some degree. Some kinds of business just have to make it by recommendation and direct contact. It's hard to imagine many one man company electricians or plumbers sitting down to consciously plan a stealth marketing campaign using social media or using many of the other ideas which this book gives out in quick profusion. However, even for the sole proprietors of such businesses, it is very likely that the ideas here could be implemented, in the small scale, on a more casual day to day ad-hoc basis.
And that is the strength of this book, it clearly and convincingly shows a set of possibilities for marketing your small business in ways you may not have thought about, or ways you may have neglected - and yet Paul Lancaster doesn't prescribe how you need to apply these ideas or techniques - he merely describes possibilities.
So, although I think it would be the more up-scale small business who might directly apply the ideas in this book, small, less formally organised outfits would be making a mistake in passing it by. They might not apply very much of what they read directly, but they will encounter a feast of ideas that are sure to feed their entrepreneurial spirit.