2 of 2 people found the following review helpful
Internal marketing with an HR twist,
This review is from: Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business (Hardcover)
This predictable book on branding has a slight twist: aim your branding efforts at your employees as well as at your customers. Simple enough. Authors Libby Sartain and Mark Schumann have boiled employer branding down to eight essentials. Generally, they focus on their core concept with a positive orientation toward employees, although their lists, checklists and lists within lists do get repetitive. Maybe all those lists are intended to help the staff in human resources, where they place much of the responsibility for internal branding. We recommend this book to branding and internal marketing newcomers who want a rundown of the basics, and to human resource professionals who may need to learn about marketing to harness the impact of internal branding.
(2 customer reviews)
Used & New from: £1.76