17 of 18 people found the following review helpful
This review is from: Branson: Behind the Mask (Hardcover)
Just bought the new Branson biography and I'm half-way through. So far, it's a fascinating page-turner packed with inside detail on the real manoeuvres that went on behind the scenes of well-known events. It's actually quite thrilling to ride along with Branson as he skates through billion-dollar deals by the seat of his pants!
This is really a sequel to Bower's first biography, so some of the background details of Branson's early career are referred to in brief detail and I'm not sure I would have made a lot of sense of them if I hadn't read the first one. But I'm not sure that matters - the focus here is on the rollercoaster ride of the last ten years or so and it does a great job of balancing the financial detail of his business dealings against the human drama to give you an insight into the real man, behind the slick marketing image.