7 of 7 people found the following review helpful
The salesman's writing,
This review is from: Write to Sell: The Ultimate Guide to Great Copywriting (Paperback)
Andy Maslen is a salesman. That's what makes this book different and so much better than other books I've read on writing sales letters. Sales is not just about talking; it's about asking questions, listening, presenting benefits on key issues and to get the order. Andy Maslen shows you how to do this in writing. Buy the book.