2 of 2 people found the following review helpful
Does the Job nicely!,
This review is from: Business Plans For Dummies (Paperback)
Customer review from the Amazon Vine Programme (What's this?)
This is a typical dummy book that even those people like me who are find business terminology difficult to comprehend. I did expect much as I expected the whole book to dwell on that one document business pla, or may be I did not know the constituents of a business plan. As it turns out you have it covered from The Business Plan itself (covering everything such as executive summary, company overview, business environment etc), developing company vision 9covdering company vision, mission statement, building a brand), a look at the market place (covery market research, recognising success factors etc), customers, competition and so on.
You have jargon alert with consipicuous icons which explains business jargon in plain English. Examples of real world scenarios with the icon Example serves to show how the theory is put to practice. Most of it is in bullet point so it is an easy read.
Some aspects of it will intimidate Start-up as it gets very technical in parts, but I think there is sometning for everyone.