31 of 32 people found the following review helpful
Best Book on Copywriting I've Read,
This review is from: Write to Sell: The Ultimate Guide to Great Copywriting (Paperback)
The beauty of this book is that it covers generic copywriting. The other titles tend to focus on direct marketing. That focus, along with the American style of the other authors, means you couldn't use them to shape your copywriting process. You'd simply be 'over the top' with zero credibility. I tend to use those books (by Bob Bly and Joe Vitale) as sources for the odd new idea, not as my template.
This book is split into 2 sections. Part one teaches you how to focus on your audience to make sure you write copy that pushes their buttons. Part two shows you how to write in a short, punch - and grammatically correct - manner.
It is perfect for the copy I need to write - job adverts for legal positions. It enables my ads to attract attention without using silly gimmicks that just wouldn't work.
I hope there are other books from Maslen to follow.
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Initial post: 22 Oct 2009 16:54:37 BDT
A. Maslen says:
Thank you for your review - I am glad you liked the book. I hadn't realised that the book split so neatly into two so thanks for pointing that out! And look out for my next two books due out each side of Christmas 2009.
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