53 of 57 people found the following review helpful
Insightful, surprising and exciting,
This review is from: Incognito: The Secret Lives of The Brain (Hardcover)
I'm wondering whether the last reviewer actually read the same book as me. Eagleman draws on years of experience as a neuroscientist, citing hundreds of experiments, cases and examples. Through these he makes his fascinating topic - the unconscious brain - easily accessible to a lay reader without ever patronising, explaining everything from why you can argue with yourself to the best way to win a game of tennis. Popular science it may be (albeit with credentials aplenty), but pop psychology it definitely is not.