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From the whole family.....,
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This review is from: Sony Bravia KDL40W5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview and 100Hz Motionflow (Electronics)Already pleased with another Sony TV, a KDL26S2010 which we've had for around 2 years, we decided to treat ourselves to this KDL40W5500.
We're not disappointed. The picture is simply superb - even on analogue though of course we've joined the growing number of Freeview viewers. As with our 'old' 26" set, although good at first it took a few days for the picture to really start to shine. It's so good that even our regular DVDs (we've yet to commit to Blu-ray)now have a clarity and depth that wasn't always apparent previously although we've toned down the factory colour setting somewhat - the reds were positively glowing before. Now, the picture is simply sharp, detailed and natural. Unfortunately though, the TV is sometimes almost too good; poor focus-work on some broadcasters output is immediately apparent whereas with the old set the picture merely appeared to be 'softer'. Back to Freeview for a moment, though we had a look, we almost immediately ditched 'Guide-plus' in favour of Sony's proprietary EPG. Accessible through the on screen menus it's neat, clear and much more user-friendly than Guide-plus. Frustrated Guide-plussers take note.
On the subject of the backlighting: we've seen no hint of streaking, uneven shading in the corners, or ghosting. And we've looked very hard. One of our favourite DVD collections (Stargate SG-1) has innumerable instances of scenes in which one half (or even quarter) of the frame is brightly lit (or even white) whilst the remainder of the frame is in shadow. All are rendered perfectly with as much detail as we could want across the screen.
Without a HD source it's hard to be precise about the benefits of the Motionflow technology, although switching between modes during a recent F1 Grand Prix did seem to show some slight improvement in clarity with it (the motionflow) switched on.
We have both a HDD-recorder and Home Theatre system connected via HDMI, each Sony products themselves and though not HD sources the 1080p upscaled output is definitely superior to non-upscaled output. The ability to control either or both using one remote via Bravia-sync is a boon we only now are coming to realize we'd missed. Note though that the HDD required us to set it's Bravia-sync control mode to 'on' before we were able to access the function from the TV.
Finally, the Xbox 360's output looks absolutely fantastic. Again connected via HDMI, it's hard to overstate the improvement in picture (remember we were already using an LCD TV), and our son reports that playability has improved thanks to the greater detail and reduced 'blurring' during fast-moving sections of a variety of games; COD4 and 5, Halo ODST, NFS Shift, to name but a few.
Sound has never been an issue in this household. Whilst this sets' speakers are never going to be able to match those of the sound system, they are at the very least satisfactory; we've absolutely no complaints.
A terrific TV. One which we've no hesitation in awarding 5 stars
This family is extremely satisfied.