13 of 14 people found the following review helpful
Practical advice for marketers,
This review is from: Winning Results with Google Ad Words (Paperback)
I purchased this book along with another bookt on the same issue. This one is a clear winner. This is a light-hearted guide for internet marketers and website owners that demystifies search engine marketing and provides practical advice for success. Getting your site indexed is the most fundamental, yet one of the most challenging, aspects to search engine marketing. This book does the job.
I now use Adwords in a much more economical manner than before. This book has no silver bullets but it offers instead, is the most comprehensive treatment of the key Adwords success issues.