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A great companion to Cialdini's: "Influence",
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This review is from: Yes! 50 Secrets from the Science of Persuasion (Paperback)
"YES! 50 Secrets from the science of persuasion" should be seen as a companion to Cialdini's book: Influence: The Psychology of Persuasion, where he lays out the theoretical framework in an organized and easy to understand manner. YES! Has 50 examples, each of a few pages each, and thus is a great book to have in your bag, when traveling, and you only have time to read a few pages at a time. You are then left with a great thought for how to be more convincing.
Though for a great understanding of the concepts, one needs to read Influence.