4 of 6 people found the following review helpful
Valuable insights way too extensively explained,
This review is from: The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators (Hardcover)
Okay, I got it: innovators excel at one or more of four skills (questioning, observing, networking and experimenting), through which they draw new associations between things no-one previously made.Innovative organisations and companies are those that embed these skills into each aspect of their activities.
If you have no problems accepting the statement above, you shouldn't buy this book. If you're still skeptic, you'll find numerous examples in the book -some repeated frequently (the way Amazon's CEO asks new recruits to tell him about their inventions is mentioned at least four times).
Sure, the core ideas in the book will resonate with me for long, but they could have come in the form of a paper or a lengthy article.