0 of 1 people found the following review helpful
Accessible book on social business,
This review is from: Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (Hardcover)
Everywhere is the latest (and I think third book on digital marketing) by Larry Weber. It is aimed at senior executives in large organisations who may not be that digital savvy; so I am about as far from the target market as you can get. So what does it give the digital marketer? It's an easy-to-read book that you can get through on a long train ride or short haul plane journey. Weber has collated some great social business examples that you can use to pepper presentations to clients with.
It won't change the world, it isn't anything radically different, but it is extremely accessible.
(1 customer review)