Customer Review

2 of 5 people found the following review helpful
5.0 out of 5 stars Second helping of thoughtful papers on social media, 6 Nov 2013
This review is from: Share This Too: More Social Media Solutions for PR Professionals (Hardcover)
Customer review from the Amazon Vine Programme (What's this?)
The sequel to Share This, Share This Too is a second helping of thoughtful papers by PR industry leaders on all aspects of social media. Like its predecessor, this book was sourced from the Chartered Institute of Public Relations Social Media Panel, and contains the latest thinking from a PR perspective in a fast moving market.

Of particular interest is the chapter on Wikipedia. The CIPR code of conduct on Wikipedia takes very much a 'high road' approach, signing up its members to only work within Wikipedia's own workflow. However, as the paper acknowledges, there have been significant examples of PR agencies offering to source Wikipedia editors willing to rewrite articles to suit a client's brief, and other examples of gradual change to an article over a period of weeks which were too slight to be picked up by Wikipedia's automatic filters, but which entirely changed the meaning. Share This Too picks a thoughtful way through these and other quagmires, very much advocating the high road, but all too aware of the low road.

Social Media is moving so fast that I would recommend to fellow PR professionals that if they only read one PR book this year, it should be this one. While most people in the profession are already wise to the more disastrous uses of Twitter (particularly) which are referenced in this book, they will most likely not have encountered, or thought of, all of the more subtle issues. The book is helpfully rounded out with long term industry case studies, which demonstrate that it is possible to have strategy even in such a fast changing world.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 


Review Details

Item

4.5 out of 5 stars (21 customer reviews)
5 star:
 (12)
4 star:
 (8)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
£19.99 £13.59
Add to basket Add to wishlist
Reviewer


Location: Marlcliff, Warwickshire, England

Top Reviewer Ranking: 56